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THE
COMPANY
JOI Internet, a Hawk Communications LLC company, was a national Internet service provider headquartered in Atlanta, Georgia. JOI Internet focused on providing the best quality Internet access at the best possible price to individual subscribers and small businesses. JOI Internet provided easy-to-use Internet access by offering customized software, reliable network facilities and responsive customer service. JOI Internet had grown dramatically since its formation in 1999. By 2005 JOI Internet was one of the largest ISP's in the country. JOI Internet invested millions in its voice and data network.
In 2005 Hawk Communications LLC decided to focus on next generation IP services instead of Internet access. Hawk Communications LLC decided to form a new division, JoiPhone, to utilize its existing network and other resources to provide VoIP (Voice Over IP) telephone services. JoiPhone was conceived under the same principle "Best Service at the Best Price".
STRATEGY
Based on reports of high cost, poor network performance, insufficient
customer support and billing problems with other telephone providers,
JoiPhone believes that there is a growing and unsatisfied demand
for high quality, low cost VoIP telephone company for individuals
and small businesses.
CUSTOMER SUPPORT
JoiPhone believes that excellent customer support is critical
to its success in retaining existing subscribers and in attracting
new subscribers. JoiPhone currently provides free Telephone
and Online customer support on a 24/7 basis. Subscribers can
call the center through a local telephone number or a toll-free
"800" number. Subscribers can also e-mail their questions
directly to a customer support address at the Company's Website.
SALES and MARKETING
The Company's marketing efforts have been geared toward generating
positive referrals and stimulating subscriber growth and retention
by providing an exceptionally high quality service to its existing
subscribers.
In addition to encouraging referrals from existing
subscribers, the Company engages in nationwide outdoor, radios,
TV and print publications.
Sales are consummated by the Company's telephone sales force,
which responds to incoming subscription inquiries, as well as
through an on-line sign-up procedure. The on-line registration
module enables a user to become a JoiPhone subscriber by selecting
service plans and billing methods on-line, without the need
to speak to a JoiPhone employee. |
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